{"product_id":"evergreen-floral-white-and-blue-block-printed-towels","title":"Evergreen Floral White and Blue Block-Printed Towels","description":"\u003cp\u003e\u003cem\u003eFrom Sanganer, outside Jaipur in Rajasthan, these towels carry the blue that the region's printers have mixed and remixed for generations, indigo-adjacent, never quite navy. The carved wooden block is pressed into pigment, then into cloth, then lifted: the print is already done. No undoing it.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003eThe white-and-blue floral here comes from Sanganer's living tradition of hand block-printing, a handcrafted craft that outlasted the Mughal court, the colonial era, and fast fashion's first wave. The block is wood; the dye, water-based; the registration, human. Which is why the flower at the border of your bath towel sits at a slight angle that no algorithm would have produced. The waffle weave underneath is 300 GSM, heavy enough to feel substantial, open enough to dry before your next use.\u003c\/p\u003e\u003cp\u003eThe pattern is evergreen because it does not try to be contemporary. It is simply itself: an artisanal print that Indian households have used on cloth for centuries, now on the thing you reach for each morning.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHand Block-Printed · Handmade · 300 GSM Cotton · Sanganer, Rajasthan · Waffle Weave\u003c\/strong\u003e\u003c\/p\u003e\n\u003ctable\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eDimensions\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e30 x 60 inches\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eMaterial\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003ePure Cotton\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eCollection\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eThe Linen Room\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e\n\u003cp\u003e\u003cstrong\u003eCare Instructions\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eMachine wash cold, gentle cycle.\u003c\/li\u003e\n\u003cli\u003eWash separately for first two washes to allow dye to settle.\u003c\/li\u003e\n\u003cli\u003eDo not bleach, natural block-print dyes will fade under harsh chemicals.\u003c\/li\u003e\n\u003cli\u003eTumble dry low or line dry in shade.\u003c\/li\u003e\n\u003cli\u003eIron on medium if needed; avoid direct heat on the printed surface.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"House of Taraasha","offers":[{"title":"Default Title","offer_id":51903689064765,"sku":"HOT-TWL-002","price":49.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0996\/2363\/3213\/files\/lifestyle_1_cdd13198-dc27-428b-b146-aedadb6d422e.png?v=1782983708","url":"https:\/\/houseoftaraasha.com\/products\/evergreen-floral-white-and-blue-block-printed-towels","provider":"House of Taraasha","version":"1.0","type":"link"}